Tracker Industries

Tracker Industries, Inc. is an Aurora IL based company, is a six year old logistics firm that specializes in the rental, transportation, and management of plastic pallets and reusable containers targeted at suppliers shipping in a “closed loop” to manufactures across the U.S.

Project Scope >> NextGen performed a technology review and feasibility study to support the development of a new product that imbeds active RFID tags in plastic pallets and other mobile assets to track their location and to control their loss while allowing customers to utilize the RFID equipped mobile assets in their warehousing process. Marketing messages and sales collateral were created to support product introduction. The launch of the new product was planned and managed for a national manufacturing trade show.

Client Testimonial >>

“NextGen Marketing Group was of great assistance in developing an added direction in Tracker’s strategy. Tracker didn’t have the internal resources available to undertake all the needed marketing work. NextGen met our needs and we appreciate the skills and knowledge that NextGen brought to Tracker to support our RFID initiative.”