NextGen MarkeTECH Experts

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WEST REGION

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Resource Expert: Anderson Crosby (Santa Ana, California)

Anderson Crosby

CLICK HERE TO SCHEDULE AN ADVISORY SESSION

Functional Expertise:

  • Campaign Management
  • Strong Presentation Skills
  • Relationship Database Knowledge 
  • Direct Marketing
  • Branding
  • Acquisition, Optimization and Retention
  • Marketing and Sales alignment and management
  • Application development
  • Product Management
  • CRM
  • CMS
  • SEO and SEM
  • Social
  • Mobile

 

Industry Expertise:

  • Consumer Packaged Goods
  • Start-Ups
  • Package Delivery
  • Advertising/Marketing
  • Professional Services

 

Biography:

Anderson is an accomplished marketing leader who has a passion for developing innovative marketing solutions that produce results. He takes pride in constantly evaluating emerging technology and integrating traditional marketing processes with new technological resources to meet identified objectives and drive revenue.

Some of his recent career achievements include strategic marketing consulting and developing the following benchmark marketing solutions for FedEx. 

• Managed marketing campaigns as well as designed a robust CRM application that coordinated the distribution of custom communications and improved Sales and Marketing alignment, campaign success rates and customer relationships.

• Effectively managed and facilitated successful marketing initiated campaigns that increased revenue, volume and grew share of wallet as well as provided Sales professionals the ability to develop territory specific custom campaigns that resulted in exceeding sales goals.

Additionally, he has successfully lead multi-dimensional teams consisting of internal and external programmers, DBA’s, IT system managers, analytics managers, project managers, and production experts to collaborate on benchmark marketing applications and campaigns.

SERVICES OFFERED (H, M, CP, CR)

RESOURCE LEVEL – C-Level, Exec-Level

HOURLY RATE – STANDARD/LIST

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ROCKY MOUNTAIN REGION

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Resource Expert: Laurie Webb – Lafayette/Boulder County, Colorado

Laurie Webb

CLICK HERE TO SCHEDULE AN ADVISORY SESSION

Functional Expertise:

  • Online Strategy DevelopmentOnline Program DevelopmentProject & Team ManagementEvent Marketing & ManagementBranding and CommunicationsComplex Application LaunchesBusiness Requirements GatheringChannel Program DevelopmentUser Experience & ProfilingApplication Integration

    Functional Application Design

    Search Engine Optimization (SEO)

    Social Networking

    Content Development

    Web Site Localization

    Managing Language Translations

    Single Sign-On (SSO)

    Web Analytics

 

Industry Expertise:

  • Works Across All IndustriesE-CommerceBusiness ServicesInternet MarketingInternet DesignSocial Media

 

Biography:

Laurie Webb is founder and owner of Webb Consulting, Inc. a Boulder, Colorado-based Company that provides global, on-line sales and marketing solutions to clients such as McAfee, 3Com, Polycom, Cisco Systems and Hewlett-Packard to name a few.  Laurie has over 25 years experience in online marketing and channel development. Laurie has worked with fortune 500 high-tech companies, as well as, small and medium-sized businesses including community colleges.  Laurie’s foundation comes from Apple Computer, where she spent almost 10 years working in various departments such as Developer Programs, Global Marketing, and eWorld.  Laurie’s consultant roles often include executive level project management, where she is responsible for global project direction, developing business and technical requirements, and defining overall web strategies.

Laurie has expertise in; establishing web business and functional requirements, ensuring user’s needs and expectations are met, creating competitive strategies, establishing key web performance indicators, identifying ways to integrate technical solutions and third party systems to establish on-line business process improvements, identifying needs for new web tools, working with the technology teams to ensure system, technical, user and business goals are aligned with web requirements, resolving global project issues, managing overall budget and resource planning, developing and facilitating communication strategies, managing project reviews aimed at achieving desired business and project results, implementing support solutions and training requirements, ensuring overall project progress,  performance, branding requirements, timing and client expectations are met.

Laurie graduated Santa Clara University with a B.S. in Political Science. She also holds an A.A. degree in Business Administration from DeAnza College.  Laurie enjoys traveling, sailing, scuba diving, and hiking the hills around Boulder with husband and two sons.

Application Knowledge:  Google Analytics, GoogleAds, WebTrends, SalesForce.com, Siebel / Oracle, SharePoint, Joomla, IBM Lotus, LinkedIn, Facebook, Eloqua, and a variety of different single sign-on products (SSO) such as Blowfish and SAML 2.0.

 

SERVICES OFFERED (H, M, CP, CR)

RESOURCE LEVEL – Exec

HOURLY RATE – STANDARD/LIST

 

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MIDWEST REGION:

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Resource Expert: Ming Zheng – Iowa City, Iowa

CLICK HERE TO SCHEDULE AN ADVISORY SESSION

Functional Expertise:

  • Social media marketing
  • Web 2.0
  • Search engine optimization
  • Web design
  • Mobile marketing
  • Mobile and web apps

 

Industry Expertise:

  • Small business
  • Financial services
  • Professional services
  • Information technology
  • e-commerce

 

Biography:

Yong-Ming serves as an Affiliate Expert with the NextGen Marketing Group. He is also Founder and Operating Partner (Owner) at ASAP Technology Works and Founder of Krop Circle and is located in Iowa City, IA.

Prior to joining ASAP Technology Works, Yong-Ming served as IT and Relocation project Manager at Pacific Packaging Limited . Before arriving at Pacific Packaging Limited , Yong-Ming served as Business Development Manager at Shanghai Free Software Company.

Yong-Ming Zheng specializes in social media marketing and he has over 10 years of experience in the IT industry. Ming has expertise and talent in software testing and implementation, IT outsourcing, event and relocation project management.  Ming has extensive international business experience, especially in the Pacific Rim region. His international achievements include the following:

  • Co-founded the Shanghai Free Software Company during the Internet Bubble in 2000
  • Arranged Richard Stallman’s initial contact and visit to China (founder of the Free Software Foundation)
  • Planned and coordinated Shanghai’s IT Outsourcing Summits of 2003 and 2004
  • Planned and coordinated the IEEE International Conference for Software Engineering 2006, together with the Shanghai Foreign Trade Commission.
  • Oversaw a relocation project for a New Jersey company, Pacific Packaging Limited. From 2007 to 2009

Ming’s passion lies in social media marketing.  In 1992, he joined the world’s first Social Media platform called ISCABBS, a text-mode precursor to Facebook, and since then he has studied the evolution of social media and its effect on individuals and businesses.

Ming owns asaptechworks.com, his own company which assists the owners of small- and medium-sized businesses with their social media marketing and IT needs.  He is especially adept at satisfying those business owners with limited budgets, teaching them how to maximize the results of their efforts and utilize the snowball effect of social media marketing.

Ming holds a B.A. in International Entrepreneur IT Business from the University of Iowa.

SERVICES OFFERED (H, M, CP, CR)

RESOURCE LEVEL – SME

HOURLY RATE – STANDARD/LIST

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