Greg Crosby is the founder and CEO of the NextGen Marketing Group™. As a highly experienced senior Marketing executive and former CMO, Greg decided the traditional business models for providing marketing resources and solutions to businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and services was always a challenge. So, Greg had a vision to create a new business model----a marketing solutions company that assembled the very best marketing experts across the country as advisors and outsourced resources, coupled with a complete virtual catalog of leading marketing services---delivered affordably and efficiently to businesses using the latest in advanced technologies to maximize productivity, minimize cost, and drive results. That idea and vision was the foundation of the NextGen Marketing Group™.

Prior to founding NextGen Marketing Group™, Greg spent 25 years in the technology industry as a senior Marketing, Strategy, Business Development and Sales executive. He has excelled in developing and launching new products and new business strategies, driving substantial revenue growth for companies such as Sprint, US WEST (now Qwest), TCI Cable (now Comcast), and McLeodUSA (now Paetec). Greg led the strategy, development and management oversight for Sprint's High Speed Internet (DSL) programs, creating a new revenue stream of over $300M/yr. Most recently, Greg was the Group Vice-President of Marketing for a $700M regional telecom company named McLeodUSA where he created a strong marketing team that launched over 35 products, launched a national branding and communications program driving new messaging and positioning, and established a strong market management function to maintain preferred competitive position in all local markets.

Greg works today with NextGen Marketing Group™ clients across the country as an outsourced executive, advisor, and business counselor helping businesses tackle their toughest strategic and tactical marketing challenges and transform their Marketing/Sales business models. Greg is available as part of the NextGen Braintrust™ team to work directly with clients as needed.