Our People

Senior Experts Who Deliver Results

The NextGen Marketing Group™ consists of a world-class team of highly credentialed and accomplished executive consultants available to work with your company as Strategic Project Leaders, Interim Staff, or Advisors. Our team has in-depth experience leading digital product strategy, development, launch and management efforts across multiple industries such as Digital Health/Pharmaceuticals, Wireless/Mobile/Telecom, Broadband/Internet, Energy, and Consumer Packaged Goods. Our team is located in various markets across the United States and all are available to work with your firm—either on-site or virtually.

Company Founders

crosby

GREG CROSBY
FOUNDER/CEO

Email: greg.crosby@nextgenmktg.com
Phone: 319-887-5665
Schedule an Initial Consultation

Greg Crosby founded the NextGen Marketing Group™ in late 2007 after a successful executive career in the technology industry leading product teams for nationally recognized companies such as Sprint, US WEST/Qwest, TCI Cable and McLeodUSA. Greg defines his corporate career as being an “Entrepreneur-in-Residence”—driving new ideas, products and marketing strategies for the firms he worked for.

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Jan Crosby Photo

JAN CROSBY
CO-FOUNDER/CFO

Email: jan.crosby@nextgenmktg.com
Phone: 319-887-5665
Schedule an Initial Consultation

Jan Crosby is a seasoned business executive with extensive experience in the Health Care, Financial Services, Insurance and Real Estate industries—having developed and managed strategic marketing programs for such companies as Blue Cross/Blue Shield, Metropolitan Life Insurance, Frontier Health Plans and Lepic-Kroeger Realtors.

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Our NextGen BrainTrust™ Executive Team:

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Cynthia-LinkedIncolor

Cynthia Corne – Boulder, CO
NextGen BrainTrust™ Expert

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Functional Expertise:

  • Product development
  • Product management
  • Digital marketing
  • User experience
  • Analytics
  • Branding and communications
  • Public relations
  • Coaching and mentoring
  • Complex product launches

Industry Expertise:

  • Software development
  • Wireless
  • Data and telecommunications
  • Digital health
  • Food and beverage; restaurants
  • Engineering and business services
  • Architectural services
  • Import/export

Biography:

Digital Marketing, Customer Lifecycle, Analytics and User Experience focused marketer. Innovative Team Leader – direct and cross-functional. Entrepreneur. Intrapreneur. Strategist and practitioner. Industry firsts (VoIP, brands, high speed transaction processing, Convergence, 9-1-1 Auto-location and text, Sprint PCS/Wireless, new iced tea brand, other examples).

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Anderson Crosby

Anderson Crosby – Orange County, CA
NextGen Braintrust™ Expert

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Functional Expertise:

  • Digital Product Measurements
  • Key Performance Indicators (KPI’s)
  • Management Reporting and Dashboards
  • Campaign Measurement and ROI
  • Product Development
  • Marketing Strategy
  • Strategic Planning

Industry Expertise:

  • Digital Health
  • Pharmaceuticals
  • Technology
  • Consumer Packaged Goods
  • Consumer

Biography:

Anderson is an accomplished marketing leader who has a passion for developing innovative marketing solutions that produce results. He takes pride in constantly evaluating emerging technology and integrating traditional marketing processes with new technological resources to meet identified objectives and drive revenue.

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Bill Ezell

Bill Ezell – Coeur D’Alene, Idaho
NextGen Braintrust™ Expert

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Functional Expertise:

  • Innovation
  • Go-to-Market strategy
  • New business creation
  • Product roadmap
  • New technology marketing
  • Marketing and sales execution expert

Industry Expertise:

  • Technology Industry
  • Start-Ups
  • International
  • Telecommunications

Biography:

Bill has over 25 years’ experience in providing strategic and operating leadership for start-ups launching their venture or companies seeking transitions to increase value and drive new revenue growth.

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John Franklin

John Franklin – Minneapolis, MN
NextGen Braintrust™ Expert

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Functional Expertise:

  • Brand Strategy
  • Marketing Strategy
  • Strategic Planning
  • Channel Strategy
  • Sales Management
  • Business Development

Industry Expertise:

  • Digital Health
  • Packaged Goods
  • Food and Beverage
  • Transportation

Biography:

John Franklin is a dynamic and creative marketing leader with experience in consumer packaged goods, sporting goods and travel/tourism brands. John has an infectious passion for marketing, with the ability to see the big picture and strategically anticipate consumer needs. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute detailed tactical programs.

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John Garcia

John Garcia – San Antonio, Texas
NextGen Braintrust™ Expert

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Functional Expertise:

  • Strategic Development
  • Marketing
  • Sales
  • Operations and Project Management
  • Product Innovation & Management
  • Distribution Strategy and Management

Industry Expertise:

  • Telecommunications
  • Wireless
  • Wireline
  • Retail

Biography:

John experienced over 33 years on the leading edge of the telecom industry as a recognized leader of innovation and successful general management. He has been one of the driving forces in the explosive growth in wireless voice and data with global leaders in the telecom industry.

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Mike Grubbs

Mike Grubbs – Overland Park, KS
NextGen Braintrust™ Expert

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Functional Expertise:

  • Product Strategy
  • Product Management
  • Product Development
  • Marketing Strategy
  • Strategic Planning

Industry Expertise:

  • Digital Connected Home
  • Telecom
  • Broadband/Data
  • Technology

Biography:

Mike brings over twenty-five years of experience in developing and launching new products and businesses. His business and marketing expertise has been shaped by a variety of corporate and start-up successes, which in turn has fostered Mike’s orientation towards creating value by creating outstanding customer experience through both product utility and strong customer support at all touch points.

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Ian Henry

Ian Henry – Summit, NJ
NextGen Braintrust™ Expert

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Ian’s core expertise includes

  • GM and marketer with US and global experience in pharma & medical device sectors
  • Anticipates and influences evolution of healthcare business environment and customer need
  • Innovative and strategic marketer with primary care, specialty and device experience – early pipeline development through loss of exclusivity
  • Business Development – planning, evaluation and negotiation and execution
  • Strategic alliances – creation and continuous improvement
  • New business evaluation & start-up
  • Talent development and deployment
  • Recent experience of renal orphan drug US launch preparation
  • Fluent in Italian

Biography:

Ian serves as Managing Partner at next20 and is located in Summit, NJ.

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Dennis Huber

Dennis Huber – Overland Park, KS
NextGen Braintrust™ Expert

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Functional Expertise:

  • Product Strategy
  • Product Development
  • IT Systems and Technology Strategy
  • Operational Management
  • Vision and Differentiation
  • Competitive Positioning

Industry Expertise:

  • Telecommunications
  • Wireless
  • Wireline
  • Data Networking

Biography:

Dennis Huber is President of MJH Consulting, LLC. He is a seasoned executive who has a history of successfully leading dynamic organizations to achieve improvements in revenue growth, cost management and operational performance.

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Madan Jagernauth

Madan Jagernauth – Plano, TX
NextGen Braintrust™ Expert

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Functional Expertise:

  • Product Management
  • Marketing Strategy
  • Strategic Planning
  • WIMAX and LTE
  • Cost Management
  • Business Development

Industry Expertise:

  • Telecommunications
  • Wireless
  • Broadband
  • Internet

Biography:

Madan Jagernauth founded FutureMobile Service, LLC in 2013 after more than twenty years in the wireless industry, providing leadership roles for internationally recognized companies like Huawei Technologies and Nortel. During that period, he served in various roles of increasing responsibility in marketing, product management, business development, technology strategy and operations.

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Margie Kuo

Margie Kuo – New York, NY
NextGen Braintrust™ Expert

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Over 20 years of healthcare industry experience:

  • Pain Cluster Lead, Pfizer Primary Care
  • US Commercial Lead, Pfizer Integrated Health
  • OTC, Rx and Medical Devices experience

Russ Sharer – Santa Barbara, CA
NextGen Braintrust™ Expert

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Functional Expertise:

  • Strategic planning
  • Message development and communication
  • Target market definition
  • Integrated sales and marketing plans
  • Channel development, partnership development
  • Management, team creation and leadership

Industry Expertise:

  • Telecommunications
  • B-B
  • Data networking
  • Internet
  • Cloud computing
  • Wireless/Mobile

Biography:

Russ Sharer is a marketing professional with over 25 years of experience in business-to-business marketing, including successful software and network equipment start-ups.

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Eric Sirota

Eric Sirota – Lawrenceville, NJ
NextGen Braintrust™ Expert

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Over 30 years of healthcare industry experience

  • Chief Operating Officer, Optimer Pharmaceuticals
  • President Commercial Services Division, inVentiv health
  • VP Marketing, Sales and Commercial Strategy, Pfizer

Jeff Vernice

Jeff Vernice – Randolph, NJ
NextGen Braintrust™ Expert

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Specific expertise:

  • People Management
  • Process / Six Sigma
  • Product Management
  • Product Development
  • Cross Functional Team Leadership
  • P&L
  • Informatics / Digital Health
  • Operations
  • Business Partnerships
  • Privacy/HIPAA

Biography:

Jeff is an experience leader of people with over twenty years combined industry experience. He has a unique combination of product, operations and technology skills and has a deep understanding of how to apply technology to create and manage B2B/B2C product/programs.

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Laura Mitchell – Milwaukee, WI
NextGen Braintrust™ Expert

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Specific expertise:

  • Digital Health Innovation
  • Start-Ups and Entrepreneurial Ventures
  • Marketing Strategy
  • Social Media
  • Competitive Strategy
  • Digital Marketing Technologies

Biography:

Laura is a marketing executive, with a career emphasis on business development and social media, and with over a decade of experience in the digital health, medical and remote patient monitoring market. Laura cofounded and served as Chief Marketing Officer of digital health & aging technology pioneer, grandCARE systems.  Her day to day responsibilities included heavy B2B business development, global distribution channel management, marketing communications (including advertising, promotional and press materials), sales support, brand positioning, market research, creating and deploying marketing campaigns, ensuring customer satisfaction, enhancing the patient experience, social media, identifying strategic integration partners, and evangelizing the grandCARE product and the notion of technology changing the way we age and take care of our bodies at educational events and forums throughout the world.

Laura’s enthusiasm and energy resonates throughout her work and is driven by her clear passion of business development and marketing.  She possesses a firm grasp of language and communication skills and has authored several articles, white papers and blog publications, while simultaneously directing very successful PR campaign strategies.  Her ease in public speaking and first-hand knowledge of technology, healthcare and innovation makes her an attractive candidate for thought leadership and educational industry forums.

She was featured in a 2012 Forbes article for social media and growth hacking strategies and was a Mary Furlong Innovation Flame Award winner; Custom Retailer’s “Young Turk of CE;” Dealerscope’s 40 under 40; Top 40 Women of M2M nominee, CEA Innovative Entrepreneur of the year in 2012, AARP Senior Tech Award winner in 2012, People’s Choice Award winner in 2012, and Best Senior Product Awards winner in 2013 and 2014.

When Laura is not speaking at an industry event, consulting for a client or trying to work from an uncomfortable airline seat, she resides in Wisconsin with her husband, two boys and two dogs.

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Joshua McNary – Cedar Rapids, Iowa
NextGen Braintrust™ Expert

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Specific expertise:

  • Digital Marketing Strategy
  • Technology Marketing Platforms
  • Marketing Strategy
  • Start-Ups and Entrepreneurial Ventures
  • Web Design and Graphic Design
  • Business Strategy

Biography:

Innovative marketing & business solutions powered by technology
Lead & Content Strategy ∙ Proactive 
Web ∙ Sales Relations 
& Systems

As the Marketing Technology expert at NextGen and owner of McNary Marketing & Design LLC, Joshua McNary meshes business strategy, technology, and corporate savvy with entrepreneurial passion to provide solutions to clients’ problems.

Today is an evermore digitized world. Anyone looking to market their products or ideas need to know how to market in addition to navigating the technology needed to make their message heard, sell product, and win hearts and minds. Joshua’s background is uniquely positioned to help these people, and perhaps you, through the various software solutions and marketing methodologies he has experience developing. With his help Joshua’s clients have leveraged the enormous marketing toolbox available to them which they may not otherwise have the time or knowledge to take advantage of.

After over a decade of working in non-profit and then the corporate world, Joshua acts on his knowledge about business, marketing, design, and web development to help business, start-ups, and organizations. He has done extensive work developing brands, marketing workflows, and business solutions. This often takes the form of helping clients develop proactive goal-driven websites, marketing materials, sales and lead generation processes, and progressive business plans. His most valued selling point is how he works alongside of clients in an honest and ethical way to help them grow.

Outside of his marketing technology work, Joshua considers himself a family man, proud Midwesterner (former Ohioan, now Iowan), productivity ninja, computer geek, and past political hack. He enjoys being a dad, spending time with his family, being active in his community, continually learning and reading, studying theology and his commitment to confessional Lutheran Christianity, following his beloved (yet downtrodden) Cleveland Browns and Indians, plus watching and playing ice hockey.

Learn more about and connect with Joshua visit http://mcnary.me.