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  • An On-Demand Marketing Eco-System —What Is It?February 16, 2013

    Dear Colleagues:

    If you are a CMO, Marketing VP or Marketing leader in your company, you probably know how difficult, frustrating and costly it can be to find the right external marketing support for your firm—when you need it. Perhaps it is a contracted resource to fill an opening, a consultant to lead a project, or perhaps just outside expertise to review your marketing strategies and provide some fresh ideas. You probably also have experienced the challenges with finding an “agency”—one who can drive creative and branding strategy, advertising, and Go-to-Market campaigns. The agencies parade their “A” team and show you their portfolio of work, but reality sets in after you hire them and realize their limitations and even process inefficiencies. Once you get the bill, further reality sets in. Finally, you probably also know that in today’s world, technology and marketing have become intertwined to such an extent, that is impossible to manage one without the other. You know you have to try your best to keep up with all the new technology platforms across the Internet, Cloud Computing, Mobile, Social, Video, etc. So, how do you pull all this off and get results with the right resources within your budget—without creating a management nightmare?

    Well, the NextGen Marketing Group is creating a national (and eventually international) marketing eco-system. A turnkey pool of various marketing resources available to all sizes of businesses—from an entrepreneur and start-up—to a Fortune 500 company. Our professional resource communities consist of talented, experienced and proven marketing professionals (we call our NextGen BrainTrust team) who can be available on-call to drive a strategic project, serve as an Advisor, or come on board as a contracted resource (or even rent-to-hire) to fill an open position; a complete resource pool of Go-to-Market creative design and advertising services—ranging from traditional to digital and mobile (we call our VMarket); and a developing resource community of new, enabling technology solutions that can help you manage all your marketing programs and resources efficiently—using the latest and most effective technologies to increase ROI and maximize resource productivity (we call this our MarkeTECH program).

    So, under our new marketing eco-system, we now have the ability to provide clients with a turnkey, one-stop shop set of resources available to you on-demand—for as much help as you need when you need it—affordably. We can also connect you virtually to our resources through HD web video or come to you onsite—whatever makes the most sense. You can choose which experts fit your needs, identify what Go-to-Market services you are interested in, and even select technology platforms of interest. You can also choose which type of payment structure works best for your budget—selecting from Hourly, Flat Monthly, or Customized Rate Programs. Finally, once you become a client of NextGen Marketing Group, you have open access to any of our resources—any time you need them. We also connect you to our cloud—a technology system for real-time communications, collaboration and project management platform for all the work we do. This makes it simple, efficient and productive for everyone.

    So, as you go forward into 2013, stop living in the past and working under old-school models for your external marketing support needs. Join the NextGen Marketing Group marketing eco-system and access world-class resources and solutions for your business on-demand—affordably.

    Visit our website today at www.nextgenmktg.com and schedule a free advisory session with one of our experts or call us at 1-877-569-8436.     .

  • End of the Year—End of An Era?January 6, 2013

    Dear Colleagues:

    I don’t know about you, but every December I find myself emersed in a natural reflection period—reviewing the year we are about to complete. I look at my personal life, professional life, family and spirtual life—-and try to think about how reality matched up against the goals I had set in place…more

  • It’s Time CMO’s Change Traditional Mindsets For Driving Success–Don’t You Think?January 6, 2013

    You know as a long time corporate executive and former CMO/VP of Marketing for the last 10 years of my career, I thought I was pretty smart and effective driving success for the firms I worked for and managed resources efficiently. Then I pursued my entrepreneurial passions and realized how much I didn’t know, how short-sided my thinking was and how culturally brainwashed I was. What do I mean?…more

  • March Madness is Here! No, I Don’t Mean College Basketball. I Mean Q1 is Almost Over and Your Company’s Revenue is Behind Plan. Must Be Marketings’ Fault Right? What To Do?January 6, 2013

    Colleagues:

    I love March Madness. As a former college athlete, I have always had a huge passion for sports, love to compete, and have felt that many of the attributes you develop in competitive sports carry over to being successful in business. Like many fans, I think this time of year is very exciting. The upsets, the competition, the fan support, the entire atmosphere is the best…more

  • New Ways to Stretch Your Marketing Budget in 2011January 6, 2013

    Colleagues:

    As a senior marketing executive and former CMO/VP at large public and also early stage companies, I have first hand experience this time of year fighting the battles with the CFO, CEO and Board justifying why Marketing is a critical/essential function for the company and why requested marketing budgets are key strategic investments in the business. Of course, these debates often turn into philosophical arguments about how “soft” Marketing is…more

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