David Patton

David has over twenty-five years of domestic and international telecommunications strategic planning and marketing management experience. His strengths include market opportunity assessment, competitive analysis, product portfolio planning and market positioning strategy. David has held product management, marketing and strategic planning management positions with a variety of global communications companies including Scientific-Atlanta, Sprint, BT/Concert and Equant. David most recently led IDC’s communications custom research and consulting practice, as Director of Communications Consulting. Prior to joining IDC, he was an independent consultant, providing strategic marketing consulting services to clients ranging from startups to global telecommunications companies. He has consulted to all of the major telecommunications service providers, network equipment vendors and numerous smaller industry players.

David earned a B.A. degree in business administration from Oglethorpe University and an MBA with highest honors from Coles College of Business at Kennesaw State University, where he was inducted into the Beta Gamma Sigma graduate honor society. He also completed executive education programs at Georgia Institute of Technology, Wharton, and MIT’s Sloan School of Management. He is currently completing an 18-month program at KSU in Managerial Coaching.