Greg Crosby is the Founder and CEO of The NextGen Marketing Group™ and an experienced senior Marketing, Strategy, Business Development, Sales and General Management executive. Mr. Crosby has over 25 years experience in senior leadership positions with major U.S. firms such as Sprint, US WEST (now Qwest), TCI Cable (now Comcast), and McLeodUSA. He has been instrumental in launching new businesses, products, and markets for the companies he has worked with during his career, and has also worked successfully in turnaround assignments.

Mr. Crosby has led multiple organizational functions as a senior executive including Product Management, Product Development, Pricing, Channel Development, Market Research, Market Management, Advertising, Public Relations, Sales Training, Business Development, Sales Operations, Sales Management, and Corporate Communications. He has excelled at pioneering new strategies for industry first launches to create competitive advantage and also worked extensively at developing turnaround strategies for companies experiencing eroding market share or margin. He has been part of the senior management team reporting to the Chairman, CEO, or President in many of these positions and had to operate at both the macro and micro levels.

Mr. Crosby has led large teams of staff across the country in incumbent organizations and also built many new teams as part of start-up businesses. He excels at vision and strategy, but has the unique ability to lead effective execution and implementation of these strategies so business results are maximized. He has spoken extensively at conferences and trade shows across the country and been quoted in the national media on a regular basis for most of his executive positions.

His most recent corporate position was Group Vice-President of Marketing at McLeodUSA where he led all the company’s Marketing and Communications functions from early 2002 until late 2006. From 1998-2001, Greg was Vice President/AVP of Broadband Product Marketing at Sprint where he led the development and launch of the company’s High Speed Internet/DSL business across the country. He also functioned as the Acting Chief Operating Officer for TCI’s Telephony Division and launched the country’s first telephone over cable line services in the mid-90’s and as the VP Marketing for US WEST (now Qwest) developing and launching various long distance and calling card programs for the Baby Bell company. Greg started his career with Sprint in a variety of Sales, Marketing and Product positions.

Greg holds a Masters of Business Administration from Rockhurst University in Kansas City, MO., and a Bachelor of Business Administration from The University of Toledo in Toledo, Ohio. Greg is an avid sports fan and played Division I college baseball at Toledo. In his spare time he and his wife Jan follow their teenage son Josh who is also a strong competitive athlete excelling in baseball, basketball, soccer and golf. Their family pets of Rudy (the cat) and Cinnamon (dog) keep things very interesting and light hearted.