Just having a Business Plan is really not enough. You need a comprehensive marketing strategy that is developed on sound analysis and research and establishes a blueprint for how you will drive your business forward.

Too many businesses sometimes fail to develop an "Offensive Game Plan" for how to grow and develop revenue for the business. Just having a Business Plan is really not enough. You need a comprehensive marketing strategy that is developed on sound analysis and research and establishes a blueprint for how you will drive your business forward. A Strategic Marketing Plan serves this purpose.

Primary components of a Strategic Marketing Plan developed by the NextGen Marketing Group™ are:

Market Assessment and Analysis

1. Competitive Landscape
2. SWOT Analysis
3. Market Trends and Predictions
4. Targets and Addressable Market

Strategic Alternatives & Recommended Strategic Path

1. Brand and Positioning Strategy
2. Product Strategy and Roadmap
3. Pricing Strategy
4. Promotions Programs
5. Distribution and Channel Plan
6. Marketing Communications Strategy

Marketing Forecast

1. Revenue and Market Share Estimates
2. Marketing Metrics
3. Marketing Budget

Marketing Timeline and Project Plan

1. Major Milestones
2. Work Assignments
3. GANTT Chart and Critical Path

Addendum

1. Detailed Market Research Studies
2. Competitive Matrices
3. SWOT Detail
4. Other