Marketing & Sales Audits

We don’t participate in the "not invented here" syndrome---if what you are doing seems right, we will say so. However, if we see some areas of concern we will identify those and make recommendations for other strategies or programs to drive improved results.

The NextGen Braintrust™ is available to conduct a detailed audit and evaluation of your current Marketing and/or Sales initiatives and provide you with honest feedback in terms of what we believe is working and not working. We will carefully examine your comprehensive efforts in these areas and provide a detailed report back in terms of reinforcing those strategies and programs that we support or recommend changes to what you are doing.

We don’t participate in the "not invented here" syndrome---if what you are doing seems right, we will say so. However, if we see some areas of concern we will identify those and make recommendations for other strategies or programs to drive improved results.

What’s Included in a Marketing Audit?

Evaluation of Your Brand and Messaging

Review of all Marketing Materials

  1. Sales and Marketing Collateral
  2. Website
  3. Social Media Sites
  4. Press Release
  5. All Advertising and Marketing Communications
5 Ps of Marketing
  • Product
  • Price
  • Promotions
  • Place
  • Positioning

SWOT Analysis and Marketing Organization/Resources

Strategic Partners

What’s Included in a Sales Audit?

  • Sales Organization Evaluation
  • Sales Productivity Analysis
  • Sales Compensation and Incentives
  • Sales Training and Skills
  • Sales Support and Processes
  • Quotas and Targets
  • Indirect Sales Programs

Process and Pricing

If you would like the NextGen Braintrust™ to conduct a Marketing or Sales audit, simply complete a simple information form with your company name, contact information, and nature of the audit request. We will contact you within 24 hours to arrange a mutually convenient time for an initial FREE discussion and make final arrangements or the audit.

During our initial conference, we will determine how best to approach the audit and discuss goals and objectives, timing, resources for the project, and probable project fees. We will also determine if on-site work is required to produce the audit and recommendations, or if much of the work can be done remotely/virtually using NextGen Marketing Group™ virtual meeting technologies.

Pricing for Marketing and Sales audits are determined after the initial client meeting and are normally quoted at a flat price, plus any travel and expenses required to visit your office location if out of town trips are necessary.

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