Among many accomplishments in our career, here is a small sample of some of the brands we have worked for or with over the years:
Management Team
The NextGen Marketing Group™ is led by a team of world-class marketing executives who have come together as business partners to develop and grow the firm, providing robust marketing resources and solutions to business clients of all shapes, sizes, and industries. The Partners of NextGen Marketing Group™ provide strategic direction, tactical day-to-day management support, and work directly with clients to assist them with their toughest marketing challenges.
All the Partners of NextGen Marketing Group™ are experienced Chief Marketing Officers or senior marketing/advertising agency executives and have led some of the most successful marketing campaigns, brand launches, product introductions and strategic initiatives.
Gregory S. Crosby
CEO and Founder
Iowa City, Iowa
319-621-2424 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Greg Crosby is the founder and CEO of the NextGen Marketing Group™. As a highly experienced senior Marketing executive and former CMO, Greg decided the traditional business models for providing marketing resources and solutions to businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and services was always a challenge. So, Greg had a vision to create a new business model----a marketing solutions company that assembled the very best marketing experts across the country as advisors and outsourced resources, coupled with a complete virtual catalog of leading marketing services---delivered affordably and efficiently to businesses using the latest in advanced technologies to maximize productivity, minimize cost, and drive results. That idea and vision was the foundation of the NextGen Marketing Group™.
Bruce Guidotti
Partner
New York, New York
203-355-0625 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Bruce Guidotti has spent his career solving difficult brand problems. He has a proven record of success in both turning around troubled established brands and in helping create and successfully introduce new brands. He has unusually broad client and brand experience across consumer packaged goods (food and HBC), telecommunications, technology, restaurants (Quick Service, Fast Casual, and Casual Dinning), pharmaceutical, retail, and service businesses.
Liz Harvey
Partner
Scottsdale, Arizona
602-980-4634 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Liz is a classically trained C-level executive with 25+ years of global experience in a wide variety of Health, Wellness, Personal Care and Food categories. She has a proven track record at some of the world’s largest companies including Procter & Gamble and Dial and has created breakthrough results in a host of smaller private equity and start up organizations as well.
Tom Kessler
Partner
Denver, Colorado
303-902-4840 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tom Kessler brings both breadth and depth of real world experience to help solve critical business or marketing challenges. During his 24 year career he developed his marketing acumen working in packaged goods brand management, communication service marketing, e-commerce start-ups and then most recently as a partner in an interactive agency. He has a passion for always “putting the customer first” through deep understanding of their needs and ensuring the brand promise, products and offers align with the most valuable customers.
Tom Weigman
Partner
Weston, Connecticut
203-451-3332 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tom Weigman is a seasoned executive with proven success in consumer communications services and product companies. A thought leader with strong strategic, brand marketing, and problem solving skills. An exceptional ability to quickly sort complex market, technology, and execution issues to identify key business drivers and impediments, and formulate new strategies and growth plans. Able to smoothly integrate marketing solutions into the whole business, and help align departments, systems, and business processes.
