GREG CROSBY – FOUNDER/CEO AND CHIEF VISIONARY
Greg Crosby founded the NextGen Marketing Group™ in late 2007 after a successful executive career in the technology industry leading marketing teams for nationally recognized companies such as Sprint, US WEST/Qwest, TCI Cable and McLeodUSA. Greg defines his corporate career as being an “Entrepreneur-in-Residence”—driving new ideas, business concepts, products and marketing strategies for the firms he worked for. During his tenure he pioneered, developed and launched over 100 new products that created sizable new revenue streams for those firms and served as a national thought leader–speaking often on new business models and strategies for companies operating in the technology industry.
As a highly experienced senior Marketing executive and former CMO, Greg decided the traditional business models for providing marketing solutions to businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and services was always a challenge. So, Greg had a vision to create a new business model—-a comprehensive marketing resources and solutions company (a marketing resource eco-system) that assembled the very best marketing experts across the country bundled with a complete suite of leading marketing creative design, advertising services and now emerging technology platforms—delivered affordably and efficiently to businesses through flexible client payment programs to maximize productivity, minimize cost, and drive results. That idea and vision was the foundation of the NextGen Marketing Group™.
Greg works today with NextGen Marketing Group™ clients across the country as an outsourced executive, advisor, and business counselor helping businesses tackle their toughest strategic and tactical marketing challenges and transform their Marketing/Sales business models. Greg is available as part of the NextGen BrainTrust™ team to work directly with clients as needed.
Programs Available (H, M, CP, CR)
JAN CROSBY – CO-FOUNDER AND CHIEF FINANCIAL OFFICER
Jan Crosby is a seasoned business executive with extensive experience in the Health Care, Financial Services, Insurance and Real Estate industries—having developed and managed strategic marketing programs for such companies as Blue Cross/Blue Shield, Metropolitan Life Insurance, Frontier Health Plans and Lepic-Kroeger Realtors. Jan manages the operations, contract management, accounting and financial activities for NextGen Marketing Group.
Jan specializes in product management, product strategy, business operations, product development, market development and marketing strategy. She is extremely detail oriented and possesses the unique skillset of being able to think strategically, but execute very well tactically. Jan also is strong at sales and business development—determining effective strategies to grow business relationships to drive sales growth. She also has excellent financial skills and can assist in developing business plans, financial statements, and accounting practices for your company.
Jan holds an undergraduate degree in Accounting from The University of Central Missouri and an MBA from Rockhurst University. She has a strong balance of financial, strategy, marketing, sales and operational skills and is an available resource to work with clients across the country as a member of the NextGen BrainTrust™ team.
Programs Available (H, M, CP, CR)