The NextGen Braintrust™ has extensive experience and expertise working in the Telecommunications industry with leading brands across the country. We have executives on our team who are former CEOs, CMOs and Vice Presidents in Marketing, Sales, Product, and Business Development at some of the most prominent and successful companies in the industry. We have extensive leadership experience in Wireless, Broadband, Wireline, Voice/IP, Local, Video, Long Distance and Data Services across the Consumer, Business and Wholesale market segments.
We provide professional marketing services and interim contract marketing staff to communication service providers, their suppliers and OEM vendors, and other enterprises competing in the evolving market of Internet, video and voice services and technologies. This practice area is at the foundation of the NextGen Marketing Group™’s core competencies.
Our team is composed of veteran operating executives who have sat in the “hot seat” that is well known to communication service executives and their OEM counterparts. We are distinctive and authoritative as a team of former CMOs and other accomplished, top marketing executives from ILECs, CableCos, CLECs, ISPs, OEMs, marketing agencies and other consulting firms.
We work at both the strategic and tactical levels to grow and protect revenues from client subscribers and customers. We have the knowhow to research, evaluate, and analyze issues and effectiveness in order to offer clients well reasoned guidance and solution recommendations. Unlike many traditional consulting organizations, we welcome and excel at helping clients to implement plans and to execute projects and programs. The professionals in the connectivity, content and collaboration practice area of NextGen Marketing Group™, like all our other practice areas, are both accomplished thinkers and doers. We pride ourselves on being able and ready to accomplish either, or both, as needed.
NextGen Marketing Group™ is excellent at supporting communication service providers at winning customers when they overbuilding the networks of competitors in both business and residential markets. We are very able to serve firms pursuing other connectivity opportunities such as content delivery networks, cloud computing and fixed mobile convergence. Working with triple-play products including video programming for HFC, FTTx and IPTV networks are strongly within our content management skill. The innovation, promotion and distribution of other content and collaboration products are also within our expertise and include support for online video platforms, software-as-a-service, video conferencing, satellite TV, and multimedia collaboration systems.
Tactically, NextGen Marketing Group™ can hit the ground running and stands ready to step-in to cover peak work flow periods or the shortage of project staff or management. We reduce the risks and the lead times associated with hiring new staff and are a flexible resource that mitigates the hiring and firing cycle as business ebbs and flows.
Our professional marketing skills are fine tuned and adapted to the requirements of clients needing support with connectivity, content and collaboration and specifically include:
- Market Strategy
- Market Research & Segmentation Analysis
- Joint Venture/Strategic Alliance Building
- Product Development & Marketing
- Marketing Communications & Advertising
- Online, SEO & Web Services
- Sales Strategy & Sales Enablement
- Acquisition Solutions & Loyalty Programs
Some of the companies we have worked directly for in our careers as leaders or with as clients are:
