"The NextGen Marketing Group™ was an effective, experienced and knowledgeable resource team for Sojern to draw from as we moved forward to develop our market launch plans. Mr.Crosby brought a true senior-level perspective and immediately became a member of our team. His approach was logical, analytical and thorough without procrastination. He and Mr. Guidotti assisted us with key introductions across the advertising industry and enabled us to expedite our learning process and build key relationships for the future. They were both very experienced, professional and easy-to-work with and produced work results we can use going forward. The help they provided and the results achieved certainly validated our decision to select The NextGen Marketing Group™ for these services and the investment we made for this outside support."
Chief Operating Officer and Co-Founder Sojern, Inc.
Sojern, Inc. is an Omaha, NE-based start-up company who is developing a new online, web-centric business offering a variety of new value-added travel related services for business and leisure passengers for the top U.S.commercial airlines.
Project Scope >> Helped co-founders develop and commence development of Go-to-Market Plan for company launch which included direct market research with online advertisers, development of detailed Sales and Marketing programs for launch, and initial recruitment of resources to staff organization. Interviewed multiple top national advertisers and top advertising agencies to determine value proposition, reaction to business model, and develop prototype products and rate cards for intial market introduction. Assisted co-founders in communicating Go-to-Market plans with airline partners and potential investors.
