"NextGen Marketing Group™ has proven to be a terrific strategic partner and virtual extension of our senior management team. By virtue of their real-world industry experience, knowledge, executive-level contacts, and practical ability to help us think creatively about our business, we have realized immediate benefit from their services. Mr. Crosby is a valuable member of our Jamcracker team and helps bring a customer perspective to our thought process that is very helpful."
Vice-President Marketing, Jamcracker, Inc.
Jamcracker is a Santa Clara, CA-based company that offers “On-Demand” software applications for consumers and business via a broadband services delivery platform marketed on a retail or wholesale basis to communications services providers around the world such as telephone companies, cable companies, Internet Service Providers, and Software Value Added Resellers.
Project Scope >> Helped executive team enhance their Go-to-Market strategy for marketing Jamcracker services to targeted markets. Work included research, strategy, product assessment, channel recommendations, and collaboration on key messaging, company positioning, and external marketing/sales materials. Also worked extensively enabling new strategic partnerships across the industry based on professional relationships, credibility, and executive connections.