Dear Colleagues: If you are a CMO, Marketing VP or Marketing leader in your company, you probably know how difficult, frustrating and costly it can be to find the right external marketing support for your firm—when you need it. Perhaps it is a contracted resource to fill an opening, a consultant to lead a project, or perhaps just outside expertise to review your marketing strategies and provide some fresh ideas. You probably also have experienced the challenges with finding an…
Dear Colleagues: I don’t know about you, but every December I find myself emersed in a natural reflection period—reviewing the year we are about to complete. I look at my personal life, professional life, family and spirtual life—-and try to think about how reality matched up against the goals I had set in place…more
You know as a long time corporate executive and former CMO/VP of Marketing for the last 10 years of my career, I thought I was pretty smart and effective driving success for the firms I worked for and managed resources efficiently. Then I pursued my entrepreneurial passions and realized how much I didn’t know, how short-sided my thinking was and how culturally brainwashed I was. What do I mean?…more
March Madness is Here! No, I Don’t Mean College Basketball. I Mean Q1 is Almost Over and Your Company’s Revenue is Behind Plan. Must Be Marketings’ Fault Right? What To Do?
Colleagues: I love March Madness. As a former college athlete, I have always had a huge passion for sports, love to compete, and have felt that many of the attributes you develop in competitive sports carry over to being successful in business. Like many fans, I think this time of year is very exciting. The upsets, the competition, the fan support, the entire atmosphere is the best…more
Colleagues: As a senior marketing executive and former CMO/VP at large public and also early stage companies, I have first hand experience this time of year fighting the battles with the CFO, CEO and Board justifying why Marketing is a critical/essential function for the company and why requested marketing budgets are key strategic investments in the business. Of course, these debates often turn into philosophical arguments about how “soft” Marketing is…more
Dear Colleagues: I hope all of you are as glad to see 2009 go as I am and also as excited about the possibilities we all have in 2010. While the recession and economic challenges have been a test for all of us, I also believe that it has forced business leaders to reevaluate how they structure and operate their companies going forward. As I have written in my blog before, our traditional mindsets about “bigger is better” and hierarchical business…