Prior to joining the Next Gen marketing team, he was a veteran of big agency account management – He held senior account positions at Foote, Cone & Belding (twice); BBDO; DMB&B; Grey (twice); and Jordan, McGrath, Case & Taylor where he was a partner. Bruce has helped launch and/or reposition such notable brands as Loving Care, Soft’n Dri, Wisk, Fritos, Quaker Oats, Life Cereal, Doan’s, Dulcolax, Acutrim, BIC, ABC News.com, Citysearch.com, Ticketmaster.com, TCI Cable, Starz, Encore, KFC, Long John Silver’s, Moov Frozen Foods, and many others (click here to see others).
After leaving the agency business, Bruce spent 5 years as Chief Strategy Officer for J. Brown, a division of Grey, helping the agency develop the discipline known initially as Co-Marketing or Account Specific Promotion, and currently as Shopper Marketing. At J. Brown and Ogilvy Action, Bruce worked with early-adopter, top-tier clients in that capacity including P&G, Kraft, Dannon, Dairy Board, Gerber, Sara Lee, and others. During that time he was also President of J. Brown advertising and consulting.
The three things most people usually remark on about Bruce are his sound judgment, his boundless energy, and his unmistakable bias for action. Clients generally conclude that when he is around, good things get done.
Bruce has particular experience and strength in the areas of:
- Designing, fielding, and applying quantitative marketing research
- Conducting qualitative research: focused groups and one on ones
- Developing business strategies and writing business plans
- Developing positioning and branding strategies
- Developing and executing total communications plans
- Developing effective local marketing (guerilla) campaigns
- Developing and executing retail sales strategies
- Developing and executing shopper marketing programs
- Helping start ups in all phases of development
- Conducting ad agency or PR agency searches
- Doing investor presesentations
- Helping companies secure funding
- B2B programs encompassing the disciplines listed above
