About

We Built a Core Competency in Digital Product Transformation

Company Overview

The NextGen Marketing Group™ was founded in 2007 by former technology industry senior executive Greg Crosby. As a highly experienced senior Marketing executive and former CMO, Greg decided the traditional business models for providing high quality product marketing resource solutions to businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and services was always a challenge. So, Greg had a vision to create a new business model—-a “dream team” of top product innovators across the country with tremendous expertise who could be utilized affordably and efficiently by businesses through flexible client payment programs to maximize productivity, minimize cost, and drive results. That idea and vision was the foundation of the NextGen Marketing Group™.

The NextGen Marketing Group™ is a team consisting of some of the most accomplished and successful executives who have excelled developing and launching advanced digital products and services into the marketplace. Our team has led some of the most innovative, complex and transformational new product initiatives across the Telecom, Broadband, Wireless, Digital Health, Technology and Digital Home markets. We have worked as executives at leading companies as both direct employees and/or contracted hires.

Industry Focus and Expertise

The NextGen Marketing Group™ team works across multiple industries to apply  our proven experience and successes for clients. However, we have extensive focus in the following industries:

Pharmaceuticals/Digital/Mobile HealthPharmaceuticals/Digital/Mobile Health

Wearable TechnologyWearable Technology and Consumer Fitness

TelecommunicationsTelecommunications, Wireless, Mobile, Broadband and Cloud Computing

EnergyEnergy

Consumer ElectronicsConsumer Connected Devices (Home/Vehicles/Appliances)

Business Model

Our business model is constructed purposefully leveraging the most advanced cloud-based virtual technologies to facilitate effective and efficient communications and collaboration across our team and with our clients. We use these technologies to speed up productivity, improve information sharing, and match up talent and resources to specific business challenges. Desktop videoconferencing, web conferencing, cloud document management and file sharing technologies and live chat are just a few of the platforms we leverage to keep our costs down (and our client rates), tap into expertise regardless of geography, and move work along as quickly as possible producing outstanding results for our clients.

Our Resources– NextGen Braintrust™

NextGen BrainTrust™ – a national team of experienced product marketing experts consisting of former executives at top companies and marketing firms, former CMO’s, subject matter experts and individual knowledge guru’s—all available to work with your company to help drive your Digital Product Initiatives—as Advisors, Interim or Contracted Resources.

Client Support Programs and Payment Packages

Hourly Advisory or Working Sessions

Clients can connect with our team of advisors and experts across all three (3) resource communities to gain insights, reviews and/or ideas on how to accelerate/improve your marketing effectiveness. Resources are available to work with you on an hourly basis– virtually leveraging our cloud technologies, onsite at your premises, or in a hybrid structure. Affordable hourly rates are available for each resource available through this program.

Flat Rate Monthly Support Programs

You can also select from one of our affordable monthly flat rate resource payment programs to allocate a budgeted amount of money you spend each moth on marketing support—and spread those hours across whatever resources/experts you need to work with inside our resource communities. You can choose from our Bronze, Silver or Gold packages to fit your resource needs and budget on a monthly basis.

Custom Projects and Resource Retainer Packages

As your resource needs grow, we can work with you to customize a resource and marketing support program—selecting the exact experts and knowledge resources combined with any creative/advertising and/or technology solutions that are desirable from our VMarket™ and MarkeTECH platforms. Programs can be designed to fit your budget on a flat project basis—or under a traditional retainer approach where our resources become dedicated to your project. Visit the detailed sections of our website to meet our Braintrust executive consultants and schedule a FREE initial advisory session with one of our guru’s to learn more.